Ad-sense. Yes this is what it actually is. Ads with sense,
how sensibly you use your ads.
Although
there are so many other ad serving networks but they don’t pay you as
much as Google adsense does, and so are its strict policies against
frauds, click exchange and traffic purchase etc.
There are three components of adsense program.
- Advertisers.
- Google Adsense.
- Publishers.
Advertisers
are actually the oxygen of Google adsense program. If all the
advertisers suddenly vanish for instance, then Google adsense stands
nowhere. Advertisers are the
individuals or organizations that pay Google inc. for advertising their
websites, business, brands and products. As an advertiser you can set
your budget, cost per click that you want to pay to your publishers and
then estimate the traffic that will come to your website using GOOGLE
ADWORDS.
Google adsense:
Now
what Google adsense does? It actually helps advertisers meet relevant
publishers. Practically it is very difficult for someone to find out all
the people alone and ask them to display ads and get revenue. Here
Google adsense comes in. it actually manages all advertisers and
publishers and ensures that system runs smooth. In return adsense takes some commission from advertisers.
Publishers:
Here
is the most interesting component of Google adsense program. You- the
publisher. Publishers are actually the website /blog owners that signup
with Google adsense to display relevant ads on their websites/blogs and
earn money. They are paid on a per click or per impression basis. An
impression is actually a pageview of your blog.
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